ActiveCampaign Review and All You Need to Know Before Getting Started

Our ActiveCampaign review will reveal an affordable email service provider with impressive email marketing automation features that you need for your business

Read our ActiveCampaign review – a new kid in the marketing automation world

Today we are going to show you a comprehensive ActiveCampaign review, a hidden gem in the marketing automation world.

Although they are just a new kid on the block, they are one of the most reasonable providers for small and even large businesses. Moreover, their software is significantly well-designed.

There is no time for waiting. Let’s discover now.

Understanding ActiveCampaign


Established in 2003, ActiveCampaign is a Chicago-based technology company with up to 250 employees.

With the SaaS-based marketing platform, they support small and medium-sized businesses to automate a huge range of marketing process and develop their business.

From a simple email marketing provider, ActiveCampaign has now grown to an all-in-one marketing tool that offers advanced email marketing functionalities, a built-in sale CRM platform, and intelligent automation.

Automation is described as a constant theme across ActiveCampaign. It is a visual drag-and-drop workflow builder that helps to map complicated customer journeys. It is easy to learn and doesn’t ask for any technical experience.

Intelligent automation also permits you to start/stop campaigns, add behavioral branches, update data and move leads along your pipeline within the CRM if they satisfy any particular conditions.

Plus, event and site tracking combined with “If/Then” conditions can guarantee that you adapt to the customer’s behavior and send your messages at the right time.

Although ActiveCampaign is billed as a full marketing’s package, it is missing some noticeable features like landing pages.

Overall, if you are searching for a greatly customizable marketing automation device to develop your business with an affordable price, this choice is a good deal.

Key features

Let’s discuss some key features that ActiveCampaign offers and how they help your business.

Some key features that ActiveCampaign offers
Some key features that ActiveCampaign offers

Email Campaigns

Email Campaigns are one-time messages that will be sent to a list of your contacts to give promotions, stay in touch with users, and inform customers about new updates.

There are some types to choose from such as regular one-off emails, date-based email campaigns or autoresponders.

Of course, it is easy to set up as long as you follow a step-by-step approach.

After completing your template, you should review it before sending. At this point, ActiveCampaign will give a huge variety of settings that allow you to analyze and track the campaign’s performance.

Or you can preview how it looks on both mobile and desktop devices. You even do a spam-check to make sure your email can make it into the recipients’ inbox.


Automations helps you save time and extend output by streamlining your sales and marketing efforts.

After setting up, Automations will run depending on particular actions, allowing you to target potential users at different levels of granularity.

For instance, if a customer makes their first purchase on your site, you can send them messages or offers compared to a loyal user who frequently buys on your website.

ActiveCampaign comes with impressive marketing automation features that permit you to create complex workflows from the beginning. Make sure you keep reading to find how to set it up in the next part.

List management

This platform avails both tags and lists to split and manage contacts. It also offers you different options to maintain your files of contact.

For example, you own a list that utilizes many tags or a variety of multiple lists that use some relevant tags.

So, if all your contacts are in a central dashboard, you can avail filters to search for contacts and apply different actions.

Also, contacts can be added manually, added by integrating with a range of third-party software or imported from a file with ease.

By tapping on a contact, you can view more information and manually appoint tags or lists, see recent activity, and add notes or tasks. Even you can add some fields to make sure you have all the information you want on each contact.


Reports are an essential factor in the success of email marketing. When using ActiveCampaign, you can get necessary reports for Campaigns, Automations, Contacts, Goals, and Deals.

If you choose the Campaign Reports, you will catch a quick snapshot of all campaigns and the opens/clicks.

But to avail the reporting functionality, you should choose a single campaign to view extra information such as location, email client, bounces, unsubscribes, etc.

Another useful feature in this section is that you can resend your campaign to subscribers that didn’t open your original email or to new users that have added to your list later.


This is an addition that ActiveCampaign provides to automate your sales process and move leads beyond along your pipeline to close as many deals as possible.

The CRM works via drag-and-drop functionality and comes with a similar layout like Trello. Here you can organize leads into different stages such as To Contact, Company Outreach, Follow-up, etc.

Although leads can be made manually, if you want to maximize your output, it is best to use the automation functionality.

Depending on a range of criteria, you can add, update, move, and prioritize leads in your CRM automatically. For instance, if a recipient clicks on a link in your email, it can be added as a lead.

Additionally, the CRM consists of a scoring element that allows you to assign a score for each lead.

It is useful in guaranteeing you can target that most significant leads with the highest chances of converting, helping to deploy your resources well.


Simple pricing with no setup fees Active Campaign

There are four different price ranges including Lite, Plus, Professional, and Enterprise.

The main difference is that Pro has CRM and Lead Scoring features while Professional adds Attribution, Site Messaging and supports up to 50 users.

But if your budget is limited, the Lite still offers you all the marketing automation and core email autoresponder features.

You can start by using the Basic plan with 500 contacts for only $15/month. Or you can pay yearly to save more with $9/month.

Vs. other competitions

  • Aweber is a popular email service provider for marketers and bloggers. It provides simplistic automation support.
  • ConvertKit is a useful automation editor and nicer to use than ActiveCampaign in some ways. But it has no list of cleanup actions.

For flexibility and pure power, ActiveCampaign really stands out. Also, its price is better than any other platforms.

More importantly, you can get a free 14-day trial to give it a test before deciding to buy it.

ActiveCampaign review on how to create Automations

Simple pricing with no setup fees Active Campaign

As you know, Automations allow you to build the workflow of actions that are triggered relied on particular criteria.

If you aim to create a passive and automated business, automation is a MUST. According to an article on HubSpot, marketers who perform marketing automation enhance their sales by an average of 10%.

And the appearance of ActiveCampaign makes building workflow automations easier and simpler.

When you build the Automations, you are asked how you want to trigger them at first. There are many useful triggers that you can choose such as:

  • Subscribes to a list
  • Submits a form
  • Clicks a link in an email
  • Shares an email
  • Tags are added
  • Goal is achieved
  • And more

After adding a trigger, you will get a variety of actions like:

  • Add or remove a tag
  • Send an email or SMS
  • Wait for x number of days
  • Build a conditional if/then branch
  • Etc.

Creating your Automations workflow is just to click and add new Actions until you’re finished. You even build more complex automation by making up them of other smaller Automations.

Or if you want to navigate between nested automation, you can try the automation quick links.

The capacity of re-use Automations across multiple lists is strong and can save a lot of time if you often use Automations. Additionally, you can share Automations with other people.

Is there anything else?

ActiveCampaign permits you to separate test Automations. That means you can divide test the time of day that each of your automated emails goes out.

What we love about ActiveCampaign

In the next part of the ActiveCampaign detailed review, we continue revealing points that we like and dislike to give you a better look at this platform.

Now, let’s find out what the best parts are!

Create any email automation

As one of the most flexible visual automation builders, ActiveCampaign can support a huge variety of triggers to begin your automations.

It also offers a variety of actions to perform. Aside from sending emails, waiting, updating custom fields and tags, you can send SMS, post a webhook and do other advanced actions.

But if you want to add subscribers automatically to a custom audience, you need an upgrade to a Plus account.

Share your automations freely

Importing the available Automations or sharing the one that you’ve built yourself is a nice feature that ActiveCampaign offers.

Look at the Automations page and hit the dropdown arrow to see a “Share” menu item. Click this to get a unique sharing link “URL” so that you can give to someone else and then it will import it into the account.

Scale your business nicely

ActiveCampaign’s Lite plan is the right choice if you are starting with email marketing since it can strike a proper balance between functionality and affordability.

Or if you own a larger business and need more powerful capabilities such as sales pipeline or CRM, this platform also supports well.

It can be said that ActiveCampaign is for everyone.

Come with an excellent affiliate program

When you share your Automations, it means you allow someone to try ActiveCampaign via using your affiliate link. This offers incredible value and makes a win-win for you and your referrals.

Since many expensive plans are catering to larger businesses, you can get some vast commissions from a few referrals.

Resend your campaigns

For instance, you own a campaign that worked well. And after three months, you might have added more and more new subscribers to the list.

ActiveCampaign provides an option to resend this campaign again to new contacts. Meanwhile, those who saw your campaign already won’t get it back.

It also allows you to send broadcast emails to contacts who didn’t open your original email by using a different subject line.

Since there are lots of reasons why people might not have opened your emails, this way helps you extend your reach by targeting them again.

What we don’t love about ActiveCampaign

A little challenging to do affiliate marketing

If you are going to use ActiveCampaign for any affiliate marketing aims, you need to consider carefully.

With a strict policy about overly promotional emails, it will be hard to do any solo ads or plan to promote ClickBank, WarriorPlus and JVZoo type offers.

Instead of promoting directly, you still perform indirectly by using a story-based approach to your emails and extend affiliate products through blog posts or bridge pages.

Higher learning curve

Since ActiveCampaign is packed full of features, you need more time to learn all of them.

However, don’t worry too much as it has a well-documented knowledge base. And as long as you follow the documentation, you can shorten the time.

The live chat is also useful with knowledgeable technicians who can explain specific questions.

To sum up

When it comes to a useful marketing tool, ActiveCampaign truly provides almost everything you want as well as offers a reasonable price point.

And if you spend enough time mastering the power of the Automations, you easily take your email marketing to the next level. Although it requires a little creativity, you can perform any Automation you need.

Also, the customer support is helpful, friendly, and quick as advertised. Email and chat support are always available to help you solve any issues. And if you are using the Plus, you can get access to one-on-one training and webinars.

After reading this ActiveCampaign review, we believe you are confident to select it to go beyond your email marketing with true marketing automation.

And don’t mind sharing us your experience or ask us anything you still wonder. We’d love to help.

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